Today, marketing is one of the most in-demand professions because the growth and success of every business, small or big, rely on marketing practices. Therefore, marketing in all its wide-ranging aspects has a crucial role in all businesses. Social media marketing, however, is growing as the most dominant form of marketing. You might have seen companies bringing up their A-game on social media sites. And when it comes to social media marketing, Instagram is the most prominent and effective platform.
To amplify any business online via Instagram, its visits or impressions play a vital role. To grow on the platform, you need to implement proper strategies. The best thing is that Instagram equips you with powerful features, helping you quickly grow and expand your customer base.
So, if you are a marketer and are curious to learn about the features you can employ for marketing and cater to your client’s needs impeccably, then you must read this article. Here we are going to discuss some of the incredible Instagram features that will help you hit the dartboard with precision.
So, here you go:
1. Hashtags
We all know Instagram is all about hashtags and pictures. Hashtags are often used as a style statement or a cover-up for captions by most users, but for marketers, they are a luxury. Hashtags help boost the visibility of the brand globally. Therefore, it is essential to use them tactically.
Firstly, make sure you conduct keyword research and use them as hashtags as using relevant hashtags can help elevate the visibility of content and reach a wide audience. On Instagram, you can use up to 30 hashtags under your post, so you have enough space to incorporate as many potential hashtags on your posts.
What’s more, Instagram allows you to use customized branded hashtags so you can promote your brand and campaign without any hurdles.
2. Instagram Live
Another spot-on feature that Instagram offers is Instagram Live. Insta live is the best way to channel your marketing efforts. It allows you to interact live with your audience and connect with them directly. Whether you want to show behind the scenes of your products or conduct a one-on-one engagement meeting with your audience, you can go live easily. Going live will help a business to look more natural and realistic.
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3. Instagram Notes
A well-known feature of Instagram that has just been introduced is Notes. It’s a new Notes feature other than a story or post on which you can share thoughts and ideas. Your notes are available for 24 hours after you make it live. It is pinned on the top of DMs. You can change them every day and keep your followers updated about the deals, sales, upcoming events, and other important updates.
4. Instagram collaborations
Instagram is the best platform for any business in terms of growth. It offers various tools and features, allowing businesses to target vast audiences. People can engage with the services you offer. You can collaborate with other businesses or celebrities to grow your business. Moreover, it helps you to promote services or products to a large customer market.
5. Instagram Reels
Social media users prefer to watch videos and pictures instead of reading text. Instagram helps you cash into this behavior of people by allowing you to post small videos called Reels.
Reels on Instagram are similar to that of TikTok, and the maximum time duration is 60 seconds. The like, comment, and share feature on your Instagram reels makes audience and brand collaboration easier.
6. Instagram Polls
For any brand, nothing is more important than customer satisfaction as it can only grow if its customers are contented with their products and services. So, it is necessary to curate your practices that aptly meet their needs and requirements. But how do you know about their opinions?
Instagram Poll can help you solve the problem. You can ask questions to your audience about your products and services, and you will get valuable feedback. This, besides bridging the gap between customers and the brand, also elicits a feeling of being heard among the customers.
Bottom Line
Instagram has evolved as a prime social media channel that allows you to promote your brand to achieve long-term business goals. So, if you are a marketer and have the responsibility to improve the presence of your brand on Instagram, then you must use the lit Instagram features we have listed in the article above.